Crafting brands.

Telling stories.

Connecting communities.

Well is a full-service design studio, specializing in marketing, brand and web solutions. Since our launch in 2015, we’ve been creating meaningful brand strategies and experiences.

Featured Case Studies

Poutine Week

Turning a weird event into one of the biggest culinary events in Grand Rapids.

SpartanNash

Grocery for the digital age—enhancing the online presence and customer experience.

Housing Kent

A visual language to translate complex housing data into actionable progress.

The Gerber Foundation

Honoring the past, connecting with the future—refreshing The Gerber Foundation’s brand.

Soldadera

A brand experience that intentionally shares culture through Mexican coffee.

Friends of GR Parks

Updating a beloved community brand to capture the joy and value of local parks.