Crafting brands.

Telling stories.

Connecting communities.

Well is a full-service design studio, specializing in marketing, brand and web solutions. Since our launch in 2015, we’ve been creating meaningful brand strategies and experiences.

Featured Case Studies

GR Votes

Designing energy and accessibility into Grand Rapids, Michigan’s voting communications.

SpartanNash

Grocery for the digital age—enhancing the online presence and customer experience.

Housing Kent

A visual language to translate complex housing data into actionable progress.

The Gerber Foundation

Honoring the past, connecting with the future—refreshing The Gerber Foundation’s brand.

Soldadera

A brand experience that intentionally shares culture through Mexican coffee.

Friends of GR Parks

Updating a beloved community brand to capture the joy and value of local parks.