Crafting brands.
Telling stories.
Connecting communities.

Well is a full-service design studio in Grand Rapids. We’ve been doing marketing, brand and web work for the organizations around us since 2015.

Featured Case Studies

Michigan Street Poutine Week logo on a board of fries

Poutine Week

How a quirky week of fries became one of Grand Rapids’ biggest food events.

SpartanNash

A website refresh that makes shopping for groceries online easier.

Housing Kent

A visual language that makes complex housing data easy to read and act on.

The Gerber Foundation

A brand refresh for The Gerber Foundation that keeps its long history front and center.

Soldadera

A cold brew coffee brand rooted in Mexican culture.

We Are 501c3

Michigan Nonprofit Association

A statewide video campaign sharing the stories behind Michigan’s nonprofits.

Friends of GR Parks

Updating a beloved community brand to capture the joy and value of local parks.