The Challenge: Much of The Gerber Foundation’s brand is derived from their origin as a part of Gerber, the children’s food brand. However, because of legal details, they cannot directly associate the Gerber Baby with their foundation brand.
Beyond that, The Gerber Foundation is primarily a research foundation that funds pediatric research, and they wanted to ensure that it felt both highly professional while hinting at their children focused roots.
The Solution: We developed a cohesive brand system built around clarity and innovation. The centerpiece was reimagining their annual report from a static document into a dynamic showcase of their research funding. The new identity system brings a fresh perspective while maintaining the trust they’ve built since 1952.
Branding, Web Design & Development, Annual Report Design
