Friends of Grand Rapids Parks (FGRP), a nonprofit dedicated to enhancing local green spaces. We collaborated on a comprehensive rebrand, featuring a dynamic new logo, engaging marketing campaigns and materials, and a complete website redesign. The result? A vibrant, community-focused brand identity that perfectly reflects the spirit of our parks.
Breaking park activities into distinct visuals formed the foundation of the logo design. However, showcasing every aspect in a single logo proved challenging. Therefore, we adopted a modular design approach, enabling versatile presentations while still capturing the essence of Friends.
By maintaining the brand elements—color palette, typography, and iconography—minimal, we ensured the logo remained the focal point and presented strongly in various applications.
After a successful rebrand, Friends of Grand Rapids Parks launched the “Explore Your Parks” program. By partnering with user groups for events like skateboarding competitions, disc golf tournaments, and street soccer matches, they connected with park enthusiasts and expanded their reach.
Through this program, Friends built strong relationships, fostering ongoing communication for fundraising and advocacy. They now have a passionate network that actively supports their cause, championing projects like new skateparks and more.
