Our team recognized the significance of strategic alignment between Housing Kent’s existing brand and the graphics, messaging, and outreach related to sensitive topics like housing disparities based on race and ethnicity. Through thoughtful design, we aimed to shed light on these issues, utilizing the organization’s brand to emphasize key concepts. Our approach balanced impactful statistics highlighting the importance of housing to the community with compelling stories showcasing the human impact of the crisis. We ensured that both the visuals and user interface on the website conveyed these narratives, and our marketing strategy aligned with the same objective.