Well is Hiring!

Sr. Marketing Srategist
— Paid Media

Well Design Studio, a full-service creative studio, is looking for a Sr. Marketing Strategist who plans, places, and optimizes paid campaigns.

Featured: Poutine Week 2024

About the Job

We’re hiring a Sr. Marketing Strategist focused on paid advertising — someone who plans, places, and optimizes paid campaigns across both digital and traditional channels, and drives the performance those campaigns deliver for our clients.

You know both the strategy and the hands-on work. You like digging into the data, finding opportunities, testing creative approaches, and working with our creative team to build campaigns that perform well for our clients. Day to day, you’ll live in the ad platforms: building buys, watching performance, and making the adjustments to bring the best results.

Core Accountabilities

Campaign Execution

Plan, build, launch, and optimize paid campaigns across every major channel, from search and social to CTV and out-of-home.

Media Strategy

Build media strategies that fit each client’s goals, budget, and audience, then turn them into an actionable plan.

Media Buying

Place buys across platforms, setting targeting, bidding, placements, budgets, and pacing so every dollar stays productive.

Performance Optimization

Watch performance daily and adjust targeting, creative, messaging, and placements while campaigns are still in flight.

Seller Relationships

Stay in regular contact with our out-of-home, radio, and local sports partners to line up the right placements and rates.

Market Research

Dig into audience, competitor, and market research to find the openings where a campaign can grow past its current results.

Collaboration

Work closely with our designers, developers, content creators, and strategists so campaigns stay on-brand start to finish.

Client Leadership

Own strategy, reporting, and recommendations on your accounts, serving as the strategic advisor your clients call first.

Core Competency Expectations

  • Strategy and execution — you can set the direction and do the hands-on platform work.
  • Comfort with data — digging in, finding opportunities, and testing new approaches.
  • Solid grasp of audience targeting, attribution, and conversion tracking.

Experience

  • 3–5+ years managing paid media campaigns, agency or in-house.
  • Hands-on with Google Ads, Meta, LinkedIn, TikTok, and other major platforms.
  • Bonus (Not Required but Preferred): experience managing out-of-home placements or major demand-side platforms (DSPs).

Skills and Tools

  • Ad Platforms: Google Ads, Meta, LinkedIn, TikTok, YouTube, programmatic display, CTV, streaming audio, digital OOH, geofencing.
  • Measurement: GA4, tag management, conversion tracking, attribution.
  • Project Management: Asana (for tracking work).
  • Communication & Collaboration: Slack (internal messaging).

Compensation + Benefits

  • $70k base
  • Commission and bonus opportunities
  • 5% match on 401k
  • Health, Dental and Vision Insurance
  • Generous vacation and paid time off package

About Well Design Studio

We’re a creative full-service agency specializing in marketing, design, and web services. We work with clients nationwide, creating strategies that get results while staying true to each client’s unique story. Learn more about us at welldesignstudio.com.

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