Client

Michigan Nonprofit Association

Services

Brand, Marketing, Video

Website

Awards

Winner of the 2025 PACE Award

A campaign highlighting Michigan's nonprofits — the heartbeat of our communities.

As we emerge from the shadows of the pandemic, our nonprofits have not only endured but have become beacons of hope, adaptation, and unwavering commitment to their communities.

MNA partnered with us to showcase the breadth of work and support coming from nonprofits across the state. The result was a social campaign that gave nonprofits an opportunity to speak to the critical roles they serve, and energize their communities and partners with stories of success, dedication, and adaptability.

5,000+

new followers on TikTok alone

4,000,000+

impressions across channels

10.8% rise

in regular engagement

25

organizations highlighted statewide

Covenant House
230.1k TikTok Views

Covenant House
230.1k TikTok Views

Covenant House
230.1k TikTok Views

The campaign was focused around a dual approach — compelling long-form documentaries with shareable short-form videos to maximize emotional depth and social media reach.

Footprints of Michigan
14.2K TikTok Views

TikTok | Youtube

Isaiah’s Hub
25.7k TikTok Views

Nonprofits are busy doing the work, often allowing their own stories of impact to take a back seat. By elevating organizations across the state, we could remove the “small vs. big” idea and showcase that –at any size– nonprofits work to fill gaps in our communities.