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Poutine Week

Poutine Week 2024

Poutine Week strategically aligns with ArtPrize, a busy period in Grand Rapids, to leverage attendance and attract visitors to Michigan Street. We creatively integrated poutine as both an art piece and a subject in famous works, capturing attention and encouraging exploration of bars on the other side of town.
Client
Michigan Street Corridor Improvement Authority
Services
Brand, Marketing, Web, Content Creation, Print Production
Website
mistreet.org/poutine
@ grbrewreview
@mistreetpoutineweek
@mistreetpoutineweek
@faithsfoodblog
@mygrandrapidslife
@ emilyingrandrapids
@mistpoutineweek
@cassondra.wanders

YOY Sales Increase

Sales grew from 1,669 poutines to 5,525 poutines sold
0 %

Economic Impact

$60,000 worth of marketing and advertising investment lead to
$ 0

YOY Voter Growth

Number of Poutine Week voters grew by
0 %

Organic Impressions

Organic impressions were up 83.3% from 2023
0

Paid Impressions

Paid impressions were up 87.9% from 2023
0

Engagement

Event responses were up 1729.3% from 2023
0

Over the past three years, Poutine Week has gone from a silly event trying to bring new faces and new energy to Michigan Street to now being a major event for the district and the city. Over the two-week event, every business that participated reported increased sales and increased foot traffic.