To meet the client’s requirements for the logo, our team carefully balanced symbolism and sophistication. We incorporated a tooth symbol, acknowledging the dental care focus, while ensuring the logo maintained a professional and polished look. By leveraging the overall brand identity, we successfully conveyed the desired message of high-quality dental care.
To create an engaging user experience, we fully embraced vibrant colors, captivating photography, and a touch of playfulness. The selection of bright and bold colors was intentional, as we wanted to establish a sense of cleanliness and pleasantness within MCDC’s offices.
The photography we utilized aimed to allow potential patients to envision their families receiving care at MCDC, making it relatable and appealing. Additionally, incorporating playful elements served as a nod to children, who often act as the entry point for family dentistry.
After launching the brand and website, we worked with MCDC on various campaigns to recruit new families. The response was overwhelming. Later, we focused on recruiting additional support for these families. In early 2023, we collaborated with MCDC on their KinderCare campaign, prompted by updated school requirements in Michigan. Dental checkups for children were added alongside the traditional ear and eye checkups.
