Grand Rapids Community Foundation 2021 – 2022 Annual Report

Client
Grand Rapids Community Foundation
Services
Brand, Marketing, Web
Website
Collaborators
Duck Films, Pageworks

Centennial Celebration Highlights Visionary Leaders and Impactful Work

To celebrate their centennial, the foundation aimed to balance commemoration with recognition of their impactful work. We highlighted the partners' stories, shifting the focus to the visionary leaders and showcasing the effects of their contributions. This approach emphasized their perspectives as both leaders and community members.

Book Cover

Creating Visual Confetti

We celebrated not only the foundation’s 100 years of impact but also our partners. Bold colors and shapes were employed, while ensuring they didn’t overshadow the people at the heart of the stories. These shapes drew attention to the individuals and highlighted key words from the partners’ big ideas.

A Powerful Combination for Outreach and Engagement

The annual report’s stunning book serves as the initial outreach tool. Complementing it seamlessly is the website, where readers can seamlessly transition from the book to explore captivating video content, photography, and impactful interview quotes. The website stands as a standalone platform with portals to the main site for donations and to learn more about our specific programs.

Working alongside Ducks Films’ video team, we identified key messages for each story to share on social media. Extracting quotes for voice clips and reels, we created Canva templates. This allows the GRCF team to effortlessly incorporate new clips and messages while upholding brand consistency throughout the year.