WMAAA is a small public charter school (free to attend, Kindergarten – 8th grade) in Spring Lake, Michigan. They pride themselves in creating a space for kids who benefit from alternative learning. Specifically, they integrate the arts with all other school aspects to help give kids a more rounded education. While their mission, vision, and community are strong, their branding left them feeling like a less polished version of their neighboring institutions.
Well worked closely with WMAAA faculty and staff to understand what it means to be a WMAAA student, parent, and employee. The result of this teamwork was an adaptable brand full of life and a team equipt with the resources and confidence to push that brand forward.