To & Fro
As a newborn shop, they needed to attract more significant brands in the industry and bring attention to their grand opening. We knew their boutique would be something special, but large brands are wary of working with small shops. To & Fro needed a brand that screamed top-tier activewear retailer.
Well answered the call to design a logo and establish a brand that is every bit as strong as Lululemon and other national competitors. A brand that focuses on attracting the customers and high-end retail brands they desired.
We started by concepting the brand mark – something that felt both unique and feminine, but also strong like the women that see their marketing. It can’t just be cute; it has to have strength. From there, we developed a brand that supports the brand mark and highlights the positivity and loveliness that embodies To & Fro. This includes a website, social material and all the tags, window vinyl and things a storefront needs.
By launch, To & Fro was able to sign every activewear brand that they had approached across the nation, and now have brands asking when they are expanding based around the buzz created from their logo and their Love Yourself campaign.