SoulfulMOTION is a fitness studio that combines cardio focused choreography, praise, and worship. Amber and Christina were excited to partner with Well Design Studio to give a boost to their overall brand, and improve their web experience, while keeping with their ministry inspired fitness. Well worked with their team to create a brand that felt welcoming and bright to match the personalities of the owners and their instructors.
SoulfulMOTION came to Well with a brand that lacked originality and didn’t provide the impact that was felt by taking one of their classes. Well developed the hand-lettered “Soulful” and paired it with the all-caps-sans-serif to provide a balance matching the energy of their workouts and the personal nature of their mission. We also expanded their colors and color harmonies to again make the brand feel bright and energetic.