Mobility For All
In 2019, The Rapid began a Comprehensive Operational Analysis of the entire system that they named “Mobility For All.” This process would work with constituents and data to understand the needs of the Rapid for the future. With this name, we wanted to develop a brand that felt positive and community focused, something that people would feel excited to interact with. We brought the motion from The Rapid buses into waves, and the colors, lines and dots from traditional subway maps to rainbows and circular shapes. The result was a brand that helped to engage the community in their transit system.