Mobility For All

Mobility For All

In 2019, The Rapid began a Comprehensive Operational Analysis of the entire system that they named “Mobility For All.” This process would work with constituents and data to understand the needs of the Rapid for the future. With this name, we wanted to develop a brand that felt positive and community focused, something that people would feel excited to interact with. We brought the motion from The Rapid buses into waves, and the colors, lines and dots from traditional subway maps to rainbows and circular shapes. The result was a brand that helped to engage the community in their transit system.

MFA_Logo
MforA_Brand Ideaton_1
MforA_Brand Ideaton_2
MforA_Brand Ideaton_5
phone instagram mockup
instagram_2
instagram_3
website mockup
website_2
website_3