The legal jargon of new voting laws gets very technical very fast. Legally, this leaves little room for confusion and loopholes, but it reads as both intimidating and confusing for the layperson. Our main challenge was to craft these messages in approachable ways.
By utilizing new media like Facebook and Instagram, we could break large chunks of information into digestible posts. Within those posts, we were able to break down the information into smaller thought-paths. This process helped mitigate the feeling of being overwhelmed by information for users.