Acuitas

Acuitas

Acuitas is a growing lobbying firm in Lansing and their former brand no longer showcased the strength of the firm. They contacted Well to help make their clients and potential clients the modern approach they were taking to lobbying and pushing for strong policies for Michigan.

Their brand needed to reflect their modern approach but also needed to fit their latin name, so Well utilized Romanesque font and kept their wordmark clean and legible allowing the strength of the type to stand alone and project confidence.

Acuitas

As the web is their primary brand touchpoint, Well designed and developed a new website that showcases their power in the Michigan legislature and shows off the brand in a minimalist, photo-focused way.

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