IndieReader is an internationally recognized resource for independent authors that needed to differentiate itself from the corporate owned indie author resources. IndieReader contracted with Well to create a brand that told their story as an honest resource for self-published authors. Well developed a brand that utilizes a mix of fun typography and duotone photography that gives a modern look for a brand with old school competitors. This modern appearance feels open and friendly helping authors feel like IndieReader is a brand they can trust.
Branding, Identity, Illustration, Copywriting, Web Design, Strategy, Marketing