Well is Hiring!

Digital Marketing Strategist

Well Design Studio, a full-service branding and communications studio, is looking for a versatile and organized Digital Marketing Strategist to join our growing team.

Featured: Poutine Week 2024

About the Job

We’re looking for a driven, hands-on, and creative team player who has experience creating results for clients, developing high-quality strategies, and executing content.

As a Digital Marketing Strategist, you’ll support or lead the development and execution of paid and organic marketing strategies, primarily focusing on content creation for social media, blogs, and email marketing. You’ll work across various industries—including nonprofits, municipalities, B2B, and B2C clients—developing content that pushes our client’s brand identity and resonates with their audiences.

Responsibilities

Content Creation & Social Media Management

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Multimedia Content Development

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Digital Marketing Strategy & Campaigns

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Copywriting & Brand Storytelling

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Trendspotting & Innovation

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Client Communication & Support

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Project Management

Develop and manage engaging, high-quality content for client’s various marketing channels, including copywriting, graphics, and video creation.

Does this sound like you?

Requirements

  • 2-3+ years of relevant Marketing experience, with extra credit given to those with agency experience.
  • Proficiency with leveraging social media platforms and scheduling tools such as Facebook, Instagram, LinkedIn, TikTok, Sprout Social, etc.
  • Proficiency in digital marketing platforms and tools, including but not limited to Google Ads, Meta Ads Manager, LinkedIn Ads Manager, TikTok Business, Google Analytics, and marketing automation software.
  • Proven experience in executing email marketing campaigns and developing funnels to achieve marketing objectives.
  • Understanding of public and media relations tactics as it relates to integrated campaigns.
  • Experience handling large media budgets and developing insights based on campaign results.
  • Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms.
  • Excellent interpersonal, written, and verbal communication skills for internal and client relations.
  • Strong attention to detail and quality assurance capabilities.
  • Self-driven and passionate.
  • Ability to work in a hybrid schedule in Grand Rapids, Michigan.

Benefits

  • Health, Dental and Vision Insurance
  • Generous vacation package
  • 15 paid holidays
  • Year-round half-day Fridays
  • 401k with company match
  • Hybrid and flexible work schedule
  • Paid parental leave
  • $55k base
  • Commission and bonus opportunities
    • Up to $3-$4k depending on KPI’s and team goals

About Well Design Studio

We’re a creative full-service agency specializing in marketing, design, and web services. We work with clients nationwide, creating strategies that get results while staying true to each client’s unique story. Learn more about us at welldesignstudio.com.

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