West Michigan Environmental Action Council (WMEAC) asked Well to create a brand that could stand long-term for the organization as it expands its Women and the Environment Symposium from a one-day event to a week long event. The look needed to showcase the eminence of the event, as the keynote speakers are nationally and internationally recognized environmentalists, but also feel approachable to everyone in the community.
Well focused on created an elegant style with gradients and the lovely Playbill didone style font, paired with imagery that shows the hands-on nature of WMEAC’s work. This pairing was held together by the gradient mapping effect added to all the imagery. This event will be held in February and March of 2017 – more work will come as it is available.
Branding, Identity, Illustration, Asset Design, Photography