Roosevelt Park Neighborhood is one of the largest and most vibrant neighborhoods in the city of Grand Rapids, Michigan. Vibrant not just because of the local businesses, green space, and activity — the neighborhood captures your eye with the literal vibrancy of the colors on the buildings and hardscape.
From brightly painted buildings like Tacos El Cuñado, to beautiful street art, to the colors of the fresh vegetables inside Rodriguez Market, color is everywhere.
Our approach was to highlight the vibrancy of the neighborhood by including bright colors, utilizing a typeface that feels friendly and welcoming and pairing it with original photography of the community. The result is a website and brand that tells the story of this colorful neighborhood.
Branding, Identity, Photography, Website Design, WordPress Development