Don’t design trash
Most brochures and marketing materials don’t live long before they’re thrown in the trash. To fit better with Friends of Grand Rapids Park’s ethos, we gave the volunteers an incentive to keep them around.
For the brochures, we focused on giving the materials subsequent uses. Not only does the brochure offer educational material about the Parks Alive Leaders program, but also has a beautifully designed poster on the back. While we may not give much thought to throwing away a brochure, getting rid of a poster would be a shame.
Further, as we designed the Parks Alive Leaders notebooks we wanted to ensure our volunteers would not only use these notebooks for their park work they should also be excited to use it outside of this work. So the design is beautiful and minimalist with a high-quality notebook material from Moleskin.
These details mean that Friends of Grand Rapids Parks gets more use out of every marketing dollar they spend as those materials will not only continue to be used but they will be seen throughout the community.