Friends of Grand Rapids Parks came to Well Design Studio with the Parks Alive Leaders program which hopes to ensure all neighborhood parks are represented by the residents who use the park. These leaders have the opportunity to participate in unique fundraising and sponsorship opportunities and events and help organize volunteer projects. But it is also a big responsibility to be in charge of your neighborhood park. So they hired Well to help show the vision of this inclusive program in a way that recruits new volunteers to go through the training. Once they finish the training, they will receive a SWAG box filled with Parks Alive Leaders goodies like a PAL hat, t-shirt, notebook and other fun goods.
Branding, Identity, Illustration, Package Design, Photography, Copywriting